This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
We use Google Analytics to understand how visitors interact with our website, which helps us improve our sleep products and user experience.
Learn more| Name | Description | Duration |
|---|
| _ga_* | Used to maintain session state and track the parent's journey on the site. | 2 Years |
| _ga | Used to distinguish unique users and count total visits to the site. | 2 Years |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
| Name | Description | Duration |
|---|
| _gac_gb_* | Contains ad-related information to measure campaign effectiveness. | 90 Days |
Google Ads
We use Google Ads to measure the effectiveness of our advertising and to reach parents who are looking for better sleep solutions.
Learn more| Name | Description | Duration |
|---|
| _gcl_aw | Used to identify the specific ad click that led to the visit. | 90 Days |
| _gcl_au | Used to store and track conversions across your website. | 90 Days |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
